Welcome to purplepedia.com and it’s subdomains (the “Website”).
We understand that privacy online is important to users of our Website, especially when conducting business. This statement governs our privacy policies with respect to those users of the Website (“Visitors”) who visit without transacting business and Visitors who register to transact business on the Website (“Members”) and make use of the various services offered by purplepedia.com (“Services”).
“Personally Identifiable Information”
refers to any information that identifies or can be used to identify, contact, or locate the person to whom such information pertains, including, but not limited to, name, address, phone number, fax number, email address, financial profiles, social security number, and credit card information. Personally Identifiable Information does not include information that is collected anonymously (that is, without identification of the individual user) or demographic information not connected to an identified individual.
What Personally Identifiable Information is collected?
We may collect basic user profile information from all of our Visitors. We collect the following additional information from our Members: the names, addresses, phone numbers and email addresses of Members, the nature and size of the business, and the nature and size of the advertising inventory that the Member intends to purchase or sell.
What organizations are collecting the information?
In addition to our direct collection of information, our third party service vendors (such as credit card companies) who may provide such services as payment (credit/debit card) processing may collect this information from our Visitors and Members. We do not control how these third parties use such information, but we do ask them to disclose how they use personal information provided to them from Visitors and Members. Some of these third parties may be intermediaries that act solely as links in the distribution chain, and do not store, retain, or use the information given to them.
How does the Website use Personally Identifiable Information?
We use Personally Identifiable Information to customise the Website, to make appropriate service offerings, and to fulfill buying and selling requests on the Website. We may email Visitors and Members about research or purchase and selling opportunities on the Website or information related to the subject matter of the Website. We may also use Personally Identifiable Information to contact Visitors and Members in response to specific inquiries, or to provide requested information.
With whom may the information may be shared?
Personally Identifiable Information about Members may be shared with other Members who wish to evaluate potential transactions with other Members. We may share aggregated information about our Visitors, including the demographics of our Visitors and Members, with our affiliated agencies and third party vendors. We also offer the opportunity to “opt out” of receiving information or being contacted by us or by any agency acting on our behalf.
How is Personally Identifiable Information stored?
Personally Identifiable Information collected by purplepedia.com is securely stored and is not accessible to third parties or employees of purplepedia.com except for use as indicated above.
What choices are available to Visitors regarding collection, use and distribution of the information?
Visitors and Members may opt out of receiving unsolicited information from or being contacted by us and/or our vendors and affiliated agencies by responding to emails as instructed, or by contacting us at
enquiries At purplepedia.com
During visits to purplepedia.com, standard internet logging information is collected along with details of visitor behaviour patterns. This is done to determine the number of visitors to the various parts of the website, without personally identifying anyone.
If personally identifiable information is required, such as for newsletters, visitors will be advised of our intention to collect such information along with an explanation of how it will be used. Visitors can control most of the cookie settings through their browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.
A cookie called ‘eucookie’ will be placed on all EU residing visitors computers, with a value of either ‘ON’ or ‘OFF’. When the ‘eucookie’ is set to ‘ON’, cookies third parties will be placed on visitors computers. When the ‘eucookie’ is set to ‘OFF’, no cookies from third parties will be placed on visitors computers by purplepedia.com.
Cookies from third parties
Google DoubleClick is used to serve adverts across our websites and we have no direct control of the cookies set. For further information on Google’s Advertising cookies: Google Doubleclick. Google allows visitors to opt out of receiving cookies for their advertising programs, to find out more: Google preferences.
Some advertisers use other Ad Servers which may set cookies too. Visitors can control this by taking control of their cookie management, further information is available from: www.allaboutcookies.org. Some advertisers try to behaviourally target visitors using retargeting cookies across subsequent Website visits, such as when adverts follow visitors across different Websites. purplepedia.com does not consent to this behaviour in the terms and conditions of any advertising contracts purplepedia.com enters into, for more information: www.youronlinechoices.com.
How does purplepedia.com use log information?
purplepedia.com uses log information, including, but not limited to, IP addresses, ISPs, and browser types, to analyze trends, administer the Website, track a user’s movement and use, and gather broad demographic information.
What partners or service providers have access to Personally Identifiable Information from Visitors and/or Members on the Website?
purplepedia.com has entered into and will continue to enter into partnerships and other affiliations with a number of vendors. Such vendors may have access to certain Personally Identifiable Information on a need to know basis for evaluating Members for service eligibility.
Disclosure of Personally Identifiable Information to comply with law. We will disclose Personally Identifiable Information in order to comply with a court order or subpoena or a request from a law enforcement agency to release information. We will also disclose Personally Identifiable Information when reasonably necessary to protect the safety of our Visitors and Members.
How does the Website keep Personally Identifiable Information secure?
All of our employees are familiar with our security policy and practices. The Personally Identifiable Information of our Visitors and Members is only accessible to a limited number of qualified employees who are given a password in order to gain access to the information. We audit our security systems and processes on a regular basis. Sensitive information, such as credit card numbers or social security numbers, is protected by encryption protocols, in place to protect information sent over the Internet. While we take commercially reasonable measures to maintain a secure site, electronic communications and databases are subject to errors, tampering and break-ins, and we cannot guarantee or warrant that such events will not take place and we will not be liable to Visitors or Members for any such occurrences.
How can Visitors correct any inaccuracies in Personally Identifiable Information?
Visitors and Members may contact us to update Personally Identifiable Information about them or to correct any inaccuracies by emailing us at:
enquiries At purplepedia.com
Can a Visitor delete or deactivate Personally Identifiable Information collected by the Website?
We provide Visitors and Members with a mechanism to delete/deactivate Personally Identifiable Information from the Website’s database by contacting:
enquiries At purplepedia.com
However, because of backups and records of deletions, it may be impossible to delete a Visitor’s entry without retaining some residual information. An individual who requests to have Personally Identifiable Information deactivated will have this information functionally deleted, and we will not sell, transfer, or use Personally Identifiable Information relating to that individual in any way moving forward.
This Website is not directed at children. Visitors and Members are required to be eighteen years or older.
This web Website contains links to other web sites. Please note that when you click on one of these links, you are moving to another web site. We encourage you to read the privacy statements of these linked sites as their privacy policies may differ from ours.
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Unauthorised duplication or publication of any materials from this Website is expressly prohibited.